Commune X Hegen Collaboration

Commune and Hegen Singapore launches “Commune x Hegen” Collection for Modern Day Parents

 

Singapore, August 19, 2024 – Two of Singapore’s homegrown brands, Commune and Hegen, have teamed up to introduce a thoughtful and holistic solution for new parents: a versatile, sustainable, and multifunctional nursery collection. This innovative furniture effortlessly transforms to meet the needs of parents beyond the nursing phase while seamlessly integrating into their current, modern aesthetic, eliminating the need to discard baby furniture as the child grows.  The collaboration brings together Commune's expertise in luxury furniture and Hegen's innovative approach to baby products, resulting in a unique offering that enhances the experiences of both mother and child while promoting sustainability.

 

Julian Koh, Commune’s Chief Design Officer, has channelled his passion for versatile, functional design into the brand’s first-ever baby furniture collection. Collaborating with Hegen, Koh has created innovative nursery furniture that seamlessly transforms into yoga or meditation spaces, a testament of Commune’s commitment to adaptable and stylish living solutions for modern families.

 

Prioritising both child comfort and parental convenience, Koh reflects upon his vision, “Our partnership with Hegen allowed us to merge aesthetic appeal with practical functionality, providing families with furniture that evolves with their needs.”

 

Yvon Bock, Founder and CEO of Hegen, shares the same enthusiasm, viewing the collaboration as a step forward in Hegen’s mission to empower 100 million mothers globally. With a decade of breastfeeding experience and expertise as an International Board-Certified Lactation Consultant, Bock is committed to enhancing the holistic Hegen experience beyond products and antenatal education. “We are delighted to collaborate with a like-minded partner such as Commune to bring to life well-designed innovations that combine both form and function,” Bock says. “We want mothers to not just go through but to enjoy their breastfeeding experience with the addition of the Commune x Hegen furniture that integrates into the modern aesthetic of their homes.”

 

Introducing the Commune x Hegen Collection

Designed with the modern mum in mind, the Commune x Hegen collection comprises a Recliner, Recliner Stool, Side Table, Stool and Changing Cart. Each piece is meticulously crafted to serve dual purposes, ensuring longevity and utility beyond the nursing period.

 

Hegen Recliner: Crafted with care and precision, this nursing chair is designed to provide unmatched comfort and support during those precious nursing moments.

 

Crafting a unique experience, the easily adjustable headrest, ensures mum finds the perfect position for relaxing or nursing. Say goodbye to sinking cushions with moulded foam seat that maintains its shape, providing consistent support for mum. Designed to support mothers, the ergonomic armrests guide them in finding the ideal position that helps them and their little ones achieve a deeper latch. By creating a relaxing and comfortable environment to breastfeed, it effectively reduces the strain left on mothers.

 

When feeding time is made more comfortable, mothers also enjoy an increase in both the quality and quantity of milk expressed. With the manual reclining system, it allows mum to effortlessly adjust the chair to her preferred angle for maximum relaxation.

 

Built to last, the Hegen Recliner is constructed from premium American oak wood, known for its exceptional durability and timeless elegance. Wrapped in luxuriously soft fabric, this recliner is as practical as it is beautiful. The water-resistant material ensures easy cleaning and long-lasting beauty. This recliner is an outstanding piece that seamlessly combines form and function, seamlessly interweaving comfort and aesthetic into one’s space. 

 

Hegen Recliner Stool: The Hegen Recliner Stool enhances the comfort experience for mums, perfectly complementing the Hegen Recliner.

 

An ideal breastfeeding position is intuitively achieved, where nursing mothers enjoy more support with their feet elevated. This matching recliner stool is crafted to be the ideal companion for restful moments, ensuring that every feeding session is more pleasant and soothing. The thoughtful design embodies both functionality and comfort, making it an essential addition to any nursing setup.

 

Hegen 3-Way Stool: A smart design that innovatively supports the needs of mum and toddlers simultaneously.

 

Multifunctional, the stool can be flipped from a comfortable seat/chair in the household onto its side as a secure space for the toddler to sit in, keeping the little one safe while mums attend to other tasks. Its square-round shape inspired by the Hegen Sqround™ feeding bottles features soft curves that keeps the toddler safe from sharp edges. With another flip, the stool is transformed into a tabletop, the perfect surface for the little one’s independent mealtimes or playtime.

 

Not only does it function as a stool, but the family also get to enjoy its versatility as a footstool when the little one outgrows the initial functions. Combining practicality with thoughtful design, this multifunctional Toddler's Safety Stool is a must-have for every household.

 

Hegen Changing Cart: A beautifully designed piece of furniture that effortlessly combines functionality with style.

 

Crafted with thoughtful details, this changing cart can efficiently organise the array of items involved in new parents’ journey, as it becomes a one-stop storage system. It offers ample space to keep baby's clothes, diapers, and other necessities within easy reach. Hence, the dedicated sections built into the top of the cart ensure that parents have everything on hand in one clear view.

 

Once your baby outgrows the need for a changing station, this cart seamlessly transitions into a versatile storage solution. It is ideal for storing yoga mats, books, or even clothes, making it a practical addition to any room in your home. The sleek design and smooth wheels make it easy to move the cart around, allowing you to bring it to any part of your home with ease.

 

The durable construction and elegant appearance ensure that this changing cart remains a beautiful piece in your home for years to come. Its multifunctional design caters to your evolving needs, making it a valuable addition to your living space. Embrace the convenience and timeless beauty of this changing cart, designed to grow, and adapt with your family.

 

Hegen Side Table: A perfect companion for nursing mums.

 

Designed with both style and functionality in mind, this side table is an ideal addition to your nursery, providing convenient storage and easy access to all your breastfeeding necessities. Best used next to the Hegen Recliner, you are free from the hassle of getting up and sitting down during nursing, pumping or latching sessions.

 

The top of the side table features specially designed cut-outs in the Hegen Sqround™ to securely hold Hegen bottles, keeping them upright and within reach. In addition to baby bottles, mums can conveniently place her breast pump and other essentials on the spacious top surface. The two storage shelves beneath offer ample space for storing baby clothes, bibs, cloths, and other necessities, ensuring everything you need is organized and easily accessible.

 

This versatile end table serves multiple purposes, making it a sustainable piece of furniture that will continue to be useful long after your baby has outgrown nursing. Whether used as a functional storage unit in the nursery, a stylish side table in the living room, or an organizer in any other part of the home, the Hegen’s Side Table is designed to adapt to your evolving needs.

 

Crafted with attention to detail and built to last, this end table combines practicality with timeless design, ensuring it remains a cherished piece in your home for years to come. Embrace the convenience and elegance of the side table, the perfect blend of form and function for modern parenting.

 

About Commune

Beyond borders and trends, Commune’s furniture is now making waves across Asia and Europe, with our footprint constantly expanding. We don’t just create furniture; we craft experiences.

Our mission is to bring quiet modernity to your home, seamlessly blending functionality with effortless form and intelligent craftsmanship. We design with a human-centric approach, ensuring our pieces not only look beautiful, but also cater to the needs of the modern individual.

Sustainability is woven into the very fabric of Commune. We champion the use of eco-conscious wood and timber sourced from sustainable forests in the USA, Asia, and Europe. By minimizing environmental footprint, Commune allows you to create a beautiful home with a clear conscience. So, whether you are seeking a statement piece or a timeless addition to your living space, we offer furniture that marries style, functionality, and sustainability, all crafted with the discerning homeowner in mind.

 

About Hegen

To enhance and create a positive breastfeeding journey for parents, Hegen was established in Singapore in 2015 by its Founder and CEO, Yvon Bock, whose vision was to modernise a feeding system that advocates breastfeeding, protects the integrity of breastmilk, and simplifies the way mothers express, store and feed.

As a global brand thoughtfully designed by a mother for mothers, Hegen champions sustainability through innovative, practical and high-quality breastfeeding products that can be easily converted and repurposed to meet the evolving needs of a child, hence extending the lifespan to beyond a bottle. Our iconic ergonomically-shaped Hegen Sqround (square-round) bottles are modular, multi-functional and designed with our patented Press-to-Close, Twist-to-Open™ no-screw-thread closure for easy handling – which in turn improves the lives of our customers.

Hegen’s commitment goes beyond creating products. Our Hegen Lactation Centre represents our brand’s core value as we strive to provide a holistic experience for our community through education, full lactation consultations and training services, so as to encourage breastfeeding and guide every mum on their unique nursing journey.

Hegen is currently available in 24 international markets: Australia, Bahrain, Cambodia, Canada, China, Hong Kong SAR, Indonesia, Israel, Japan, Kuwait, Malaysia, The Netherlands, Oman, Philippines, Qatar, Saudi Arabia, Singapore, South Korea, Taiwan ROC, Thailand, United Arab Emirates, United Kingdom, United States, and Vietnam.